In the late 80’s private channels made their appearance on TV for the first time, making the audience very excited and curious about the content. Numerous channels, TV shows, series and realities were the main company of the Greek audience. As years have passed, our love for TV programs has faded and a new platform-…
Κατηγορία: internet
Personality and Behavior in Social Media: How are connected according to ‘’Big Five’’ Theory
Nowadays, we cannot live without the use of social media. All of us have created personal accounts, we post daily as we check every day what happens around the world. We have created a digital life and a digital personality, which most of times is very different from the real ones. But have you ever…
Mobile Connectivity: a different experience
The rapid growth of the Internet has come with questions about its impact on society. It is inevitable that we live in a digital era where the majority of people are addicted to digital devices. The number of customers owning mobile devices is more than 95% of the world’s population until today ( GSMA )….
The age of skipping ads
The times where advertising worked in a linear way, are far behind us. Nowadays communication is two-way, and consumers rely on online ratings to make choices. Advertisement has inserted the new era in a really intrusive and interruptive way. Every platform, every medium, every screen has become a commercial display, and with the gigantic rise…
The evolution of home entertainment. The global phenomenon of Netflix.
Like Maslow underlines in his pyramid of needs (Maslow, 1943), having the security of a home, is the fundamental need a person wants to accomplish. Gathering with friends, listening to music, cooking with you beloved ones, watching a movie or your favorite TV show, has always been among the most relaxing and entertaining activities throughout…
The Day After Tomorrow 