Social Media do not affect only our personal life but also the world of marketing. People post everyday their food, especially on Instagram, trying to show how healthy or yummy can be a dish. Food industry follows the same tactic, in order to attract more and more followers, thereafter and customers. ‘’Instagrammable’’ food is in…
Κατηγορία: digital
You Tube: The new TV is here
In the late 80’s private channels made their appearance on TV for the first time, making the audience very excited and curious about the content. Numerous channels, TV shows, series and realities were the main company of the Greek audience. As years have passed, our love for TV programs has faded and a new platform-…
Personality and Behavior in Social Media: How are connected according to ‘’Big Five’’ Theory
Nowadays, we cannot live without the use of social media. All of us have created personal accounts, we post daily as we check every day what happens around the world. We have created a digital life and a digital personality, which most of times is very different from the real ones. But have you ever…
Expressing emotions online
Since mankind existed, people had five main ways to share their thoughts and feelings with one another: words, body language, facial expressions, sound and last, touch. Today, we can say that we have added one more way to express emotions: online. As Ben-Ze’ev highlights, emotions typically occur when we perceive positive or negative significant changes…
Fashion bloggers: The new digital profession
In the area of digital world, ‘’Fashion blogging’’ is considered as one of the most successful, commercial and favorable form of contemporary production. ‘’Fashion blogging’’ is about fashion. More specifically, it is related to creative autonomy, individualism and self-branding. People with social power –models, actors, singers, persons who have a powerful influence- create blogs where…
Mobile Connectivity: a different experience
The rapid growth of the Internet has come with questions about its impact on society. It is inevitable that we live in a digital era where the majority of people are addicted to digital devices. The number of customers owning mobile devices is more than 95% of the world’s population until today ( GSMA )….
Not sure which Social Media Network to choose?
Have you ever wondered how many people subscribe in a social media network everyday around the world? Which is the social media usage worldwide? And, which social media network suits you? Well, let me give you my advice! For the last few years, there’s a constant discussion around the contribution of using the social media…
What to keep in mind on a digital campaign
There is no question, that traditional, mass, above the line advertising has been replaced on a big scale with the more niche digital campaigns. Companies decide to allocate more and more of their advertising budget, each year on digital media. Here are a few tips we should have in mind about digital campaigns. First of…
The age of skipping ads
The times where advertising worked in a linear way, are far behind us. Nowadays communication is two-way, and consumers rely on online ratings to make choices. Advertisement has inserted the new era in a really intrusive and interruptive way. Every platform, every medium, every screen has become a commercial display, and with the gigantic rise…
The cost of leaving social media. How much courage does it take?
Currently, everyone is on social media. Their power has reached even to the scarcest groups of people. So with that massive escalation of their populace, how easy would it be for someone to step out of them? We will examine some of the pros and cons of leaving the social media “society”. First of all, since…
The Day After Tomorrow 