There is no question, that traditional, mass, above the line advertising has been replaced on a big scale with the more niche digital campaigns. Companies decide to allocate more and more of their advertising budget, each year on digital media. Here are a few tips we should have in mind about digital campaigns. First of…
The age of skipping ads
The times where advertising worked in a linear way, are far behind us. Nowadays communication is two-way, and consumers rely on online ratings to make choices. Advertisement has inserted the new era in a really intrusive and interruptive way. Every platform, every medium, every screen has become a commercial display, and with the gigantic rise…
Evolution of smartphones. Do people guide technology or does technology guide people?
There is no doubt that the vast growth of technology in the past decades, has affected communication greatly. From Graham Bell’s revolutionary invention of the telephonein 1876, to today’s smartphone devices, a lot of things have intervened. Since mobile phones where given to the public, in 1983, big communication companies of the 90’s and 00’s, where…
The cost of leaving social media. How much courage does it take?
Currently, everyone is on social media. Their power has reached even to the scarcest groups of people. So with that massive escalation of their populace, how easy would it be for someone to step out of them? We will examine some of the pros and cons of leaving the social media “society”. First of all, since…
The evolution of home entertainment. The global phenomenon of Netflix.
Like Maslow underlines in his pyramid of needs (Maslow, 1943), having the security of a home, is the fundamental need a person wants to accomplish. Gathering with friends, listening to music, cooking with you beloved ones, watching a movie or your favorite TV show, has always been among the most relaxing and entertaining activities throughout…
The Day After Tomorrow 